Think you would Sell More if Prospects Better Understood your Value?
Of course you would! That is what the brand positioning tools, insights and services offered through this site are all about – helping you identify and communicate your business’s USP – unique selling proposition – and craft or hone your positioning strategy.
With our Brand Positioning and USP tools you can:
1. Develop your own positioning strategy, message strategy and brand messaging platform.
2. Craft your own brand positioning – USP, elevator pitch, key messages, proof points, value propositions.
3. Discover 56 ways to use your brand positioning and USP to boost sales, bolster your brand…
4. Access 15+ brand positioning and USP templates, formulas, samples and step-by-step guides.
5. Learn the art of brand positioning and understand how it can help you drive sales.
You can also have professionally developed brand positioning crafted for you by experts.
Why worry about knowing how to write an elevator pitch, when we can do it for you – inexpensively. With our Brand Positioning Jumpstart Toolkit, anyone can develop their own USP, elevator pitch and key messages – whether you run a massage parlor or a multi-billion dollar corporation. Think about it. A USP, elevator pitch and key messages to succinctly describe your products and services. What is that worth? Thousands? We charge $149.
Brand Positioning Jumpstart Toolkit
Develop your own positioning strategy, message strategy and brand positioning and learn how to integrate and leverage your positioning across all of your Sales and Marketing tools and channels.
Gain unlimited access to over 15 do-it-yourself guides, tools, templates, formulas, samples, etc. You will learn how to write an elevator pitch; you will find an elevator speech template, formuals for crafting value-based and attribute-based key messages and so much more.
Only $149 for a set of tools you can use to craft professional-caliber and highly differentiating key messages today! There is no other do-it-yourself brand positioning toolkit like this anywhere.
Toolkit with Consultation
The full Brand Positioning Jumpstart Toolkit plus a two hour consultation with a top brand positioning specialist.
Use your two hours at the beginning, middle or end of your brand message creation process for direction on crafting your positioning statement and key messages, expert review of your messages, and more! Only $249
48-Hour Elevator Pitch Service
Give us the details we need about your business, your customers, etc. (through an easy-to-fill-out form – takes 5 minutes) and we will deliver to you a professionally-crafted 35 word elevator pitch that succinctly describes your business and its differentiation to customers and prospects. Only $149.
MORE ABOUT THE TOOLKIT
This rigorously tested and highly successful brand positioning toolkit offers all of the guides, templates and formulas you need to craft a highly differentiating:
Positioning Statement
The most important part of any sales discussion is the first 10-20 seconds. Whether on the phone, online or in-person, if you cannot effectively articulate to the potential customer why they should care about what you have to sell (and what you have to offer), then the sale is all but lost and so is the dicussion. Our toolkit focuses on competitive positioning and offers a highly successful methodology as well as various formulas and teamplates – i.e. an elevator speech template - for crafting the right brand positioning statement for your business. With your new elevator pitch, you have what you need to “sell” that prospect in those crutial opening moments.
Set of Attribute-based Key Messages
There are two reasons you need differentiating brand positioning: to articulate your value proposition to your customers and prospects, and to distinguish your business from your competition. The latter point prompts the need for “attribute-based” message, as opposed to “value-based” messages. These competitive positioning statements are designed to primarily differentiate your business from your competition, rather than communicate the value of what your business provides. Sometimes you can accomplish both in the same message but these tend to be too long. In our Brand Positioning Toolkit, you will find tools to help you figure out what makes you better than the competition. You will then learn how to take that competitive differentiation and turn it into very powerful competitive positioning.
Set of Value-based Key Messages
Value-based messages define the specific benefit to the customer. These market positioning messages are vital to your success in converting a sales prospect into a paying customer. After all, individuals and businesses purchase items because they are better than the next guy’s, but they first must offer some redeeming value. Without the value, the goods/services are worthless. This value can be in the form of hard value such as enhanced performance (efficiency, speed, capacity, scope, etc.), revenue generation, cost savings, time savings, customer retention and so on. The value your business promises can also come in the form of soft value. These types of benefits are hard to quantify (although not impossible) but are equally as important in many cases. Soft value examples might include enhanced brand reputation, improved employee morale, more satisfied customers, etc.
MORE ABOUT BUSINESS DIFFERENTIATION
A business without differentiating brand positioning or market positioning is like a car without an engine. You can coast for a while downhill, but it will never really take you where you want to go. You need brand messages that resonate with your target audience and help you stand out from your competition. This is what drives sales momentum and new business opportunities.
Put yourself in the shoes of your prospective clients/customers. What messages are you communicating today that urge them to choose your business over the next company?
If you had those messages in hand, you likely would not be visiting this site right now. Therefore, you need help, and that is what brand-positioning.org is all about. For a modest fee, you can have access to 15+ do-it-yourself brand positioning tools that can help you identify what makes your business special and then guide you step-by-step through the process of crafting a highly distinguishing brand positioning platform. This powerful set of messages consists of an elevator pitch (brand positioning statement), key messages, proof points and customer value propositions.
A RARE OPPORTUNITY
The opportunity to differentiate yourself and your business from all others is now possible, and at a very affordable rate. What can cost thousands when performed by a professional, can now be done for far less all by yourself – with the expert guidance our Toolkit provides. It is important to note, however, that you must have a moderate level of writing competency and capability in order to bring your messages to life. Otherwise, the statements you craft (albeit communicating true distinction) may fall on deaf ears.
OUR EXPERTISE
The brand positioning tools offered in our Toolkit are unlike any others available today. We have taken almost 20 years of highly successful brand positioning work and converted it into easy to understand, step-by-step instructing tools, templates and how-to guides. All of these resources were created from this in-depth expertise and experience. You can feel assured that these very tools and market positioning principles are the same ones the professionals behind this website use.
