Create your Own Positioning Statement, Key Messages and Value Propositions, with no marketing experience necessary!

1. Identify your key differentiation quickly and easily!

2. Craft your own professional positioning statement and key messages!

3. Learn 56 places to use your brand positioning to drive awareness, leads and sales conversion!

 
Develop your own brand positioning (positioning statement, key messages, proof points, value propositions) in just a few hours and learn how to integrate and leverage this new marketing positioning across all of your Sales and Marketing tools and channels.

Gain unlimited access to over 15 do-it-yourself message strategy guides, tools, templates, formulas, and samples for creating your own powerful, targeted and succinct value proposition, positioning statement, etc.  You will learn how to write a positioning statement and value proposition as well as view samples. You will receive a value proposition template and positioning statement template as well as proven formulas for crafting value-based and attribute-based key messages. You will learn about 50+ places you can leverage your value proposition, positioning statement and key messages across your Sales and Marketing channels, and you will have access to a competitive analysis template to help you identify your competitive differentiation.

Only $4.99 for a one-of-a-kind set of message strategy tools you can’t get anywhere else! These tools were created by Kevin B. Levi, prolific brand positioning and message strategy expert, author of Differentiate or Diminish, and contributing writer to SmallBusinessBranding.com and MarketingProfs.com.
 

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With our do-it-yourself value proposition and positioning statement toolkit you can craft your own elevator pitch and key messages:

1. Develop your own positioning strategy, message strategy and brand messaging platform.
2. Craft your own brand positioning – positioning strategy, USP, elevator pitch, key messages, proof points, value propositions.
3. Discover 56 ways to use your brand positioning and USP to boost sales, bolster your brand…
4. Access 15+ brand positioning, positioning strategy and USP templates, formulas, samples and step-by-step guides.
5. Learn the art of brand positioning, develop your own differentiation strategy and understand how it can help you drive sales.

You can also have professionally developed brand positioning crafted for you by positioning strategy experts.

Why worry about knowing how to write an elevator pitch, when we can do it for you – inexpensively.  Our positioning strategy expert will craft a highly differentiating, powerful and targeted elevator pitch you can use right away to drive market distinction and sales revenue.

MORE ABOUT THE TOOLKIT

This rigorously tested and highly successful brand positioning and message strategy toolkit offers all of the marketing positioning guides, templates and formulas you need to craft a highly distinguishing differentiation strategy and messaging platform, consisting of:

Positioning Statement

The most important part of any sales discussion is the first 10-20 seconds.  Whether on the phone, online or in-person, if you cannot effectively articulate to the potential customer why they should care about what you have to sell (and what you have to offer), then the sale is all but lost and so is the discussion.  Our toolkit focuses on competitive positioning and offers a highly successful methodology as well as various formulas and templates – i.e. an elevator speech template - for crafting the right brand positioning statement for your business.  With your new elevator pitch, you have what you need to “sell” that prospect in those crucial opening moments.

Set of Attribute-based Key Messages

There are two reasons you need differentiating brand positioning: to articulate your value proposition to your customers and prospects, and to distinguish your business from your competition. The latter point prompts the need for “attribute-based” message, as opposed to “value-based” messages. These competitive positioning statements are designed to primarily differentiate your business from your competition, rather than communicate the value of what your business provides. Sometimes you can accomplish both in the same message but these tend to be too long.  In our Brand Positioning Toolkit, you will find tools to help you figure out what makes you better than the competition. You will then learn how to take that competitive differentiation and turn it into very powerful competitive positioning.

Set of Value-based Key Messages

Value-based messages define the specific benefit to the customer. These market positioning messages are vital to your success in converting a sales prospect into a paying customer. After all, individuals and businesses purchase items because they are better than the next guy’s, but they first must offer some redeeming value. Without the value, the goods/services are worthless. This value can be in the form of hard value such as enhanced performance (efficiency, speed, capacity, scope, etc.), revenue generation, cost savings, time savings, customer retention and so on. The value your business promises can also come in the form of soft value. These types of benefits are hard to quantify (although not impossible) but are equally as important in many cases.  Soft value examples might include enhanced brand reputation, improved employee morale, more satisfied customers, etc.

WHAT IS BRAND POSITIONING

A business without differentiating brand positioning or market positioning is like a car without an engine. You can coast for a while downhill, but it will never really take you where you want to go. You need brand messages that resonate with your target audience and help you stand out from your competition. This is what drives sales momentum and new business opportunities.

Put yourself in the shoes of your prospective clients/customers. What messages are you communicating today that urge them to choose your business over the next company?

If you had those messages in hand, you likely would not be visiting this site right now. Therefore, you need help, and that is what brand-positioning.org is all about. For a modest fee, you can have access to 15+ do-it-yourself brand positioning tools that can help you identify what makes your business special and then guide you step-by-step through the process of crafting a highly distinguishing brand positioning platform. This powerful set of messages consists of an elevator pitch (brand positioning statement), key messages, proof points and customer value propositions.

POSITIONING MARKETING

The opportunity to differentiate yourself and your business from all others is now possible, and at a very affordable rate. What can cost thousands when performed by a professional, can now be done for far less all by yourself – with the expert guidance our Toolkit provides. It is important to note, however, that you must have a moderate level of writing competency and capability in order to bring your messages to life. Otherwise, the statements you craft (albeit communicating true distinction) may fall on deaf ears.

OUR EXPERTISE

The brand positioning tools offered in our Toolkit are unlike any others available today. We have taken almost 20 years of highly successful positioning marketing work and converted it into easy to understand, step-by-step instructing tools, templates and how-to guides. All of these resources were created from this in-depth expertise and experience. You can feel assured that these very tools and market positioning principles are the same ones the professionals behind this website use.