You know how you’ve heard about the job interview all being decided in the first 10 seconds? Well, the same can be said for a sales call (in person or over the phone). You (small business owner, salesperson) only really have about 10 seconds or so to interest the prospect, or you can kiss their…

One of the easiest “hard jobs” you can do for yourself By Dan Hoff Whether you are new or a long-time established business or the one person totally responsible for marketing, at some point the cold, hard reality hits you. The realization comes to you that simply creating the best, most useful and valuable product…