Brand Positioning Do it Yourself! was founded (and is operated) by Kevin B. Levi, prolific brand positioning and message strategy expert, author of Differentiate or Diminish, and contributing writer to and

Kevin has personally and successfully developed new messaging platforms for over 50 companies spanning all industries and sizes.  Also founder of Winning Message LLC, Kevin was most recently Senior Manager of Strategic Customer Messaging for Covance, a $1.2B drug company.

All of the professional, highly effective tools offered through this website are derived from the 20+ years of messaging and positioning work Kevin has very successfully performed across both B2B and B2C business sectors.


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