• Posted on 22 Aug 2014
    Brand positioning is the art of succinctly communicating differentiation and value. It must be short and to the point. As a brand positioning specialist, I craft 35-word positioning statements…

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  • Posted on 21 May 2014
    Your business is doing well. You are making money. Customers are buying from you. Should you care about brand positioning and key messages? YES! Regardless of whether your business…

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  • Posted on 15 May 2014
    You know how you’ve heard about the job interview all being decided in the first 10 seconds? Well, the same can be said for a sales call (in person…

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  • Posted on 01 Mar 2014
    Developing highly differentiating marketing positioning (aka brand positioning) for your small business is almost as imperative as the products and services you sell. Sure it would be an incredible…

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