Brand Positioning Do it Yourself Toolkit

Everything you need to quickly, easily and all by yourself develop a highly differentiating elevator pitch, key messages, key message proof points and value propositions for your business so you can stand out from the competition – and sell more!

This one of a kind toolkit is world’s first and only set of do-it-yourself brand positioning tools, and they are designed for organizations of all sizes – especially small businesses. Comprised of several easy-to-use guides, templates, formulas and more to take you step-by-step through the process of being able to:

  1. Identify and document your key differentiation (with an eye toward your competition)
  2. Craft a full brand positioning platform – consisting of an elevator pitch (aka positioning statement), key messages (attribute-based and value-based), customer value propositions and more!  This kit includes an elevator pitch template and formulas.
  3. Understand where to leverage your new messaging (in over 50 places/materials)

Dan Hoff, VP of Marketing and Managing Partner for Blinding Rain, LLC, a boutique mobile app developer in Seattle

“The Brand Positioning Do it Yourself Toolkit is a well thought out and extremely comprehensive set of first-class do-it-yourself tools, references and informational guidance. Whether you are a new business, a small operation, a large company, are new to marketing and need to know how to brand your products, or you are a seasoned professional looking for that go-to reference package, this is a ‘must have’ reference toolkit for you. I, for one, will treasure this toolkit as part of my professional library of resources for years to come.”

Toolkit Level 1

A comprehensive, easy to use do-it-yourself toolkit that gives you the essential market positioning tools needed to quickly and successfully identify your key differentiation and then craft a distinct positioning statement, attribute-based key messages, value propositions and more. This powerful brand positioning toolkit includes:

  1. 10 Steps for Identifying your Key Differentiation (when compared to your main competition)
  2. 4 Steps for Developing a Differentiating Elevator Pitch / Positioning Statement
  3. Competitive Analysis Template
  4. Steps and Formulas for Developing Attribute-Based Key Messages
  5. Book – Differentiate or Diminish: The Art and Necessity of Brand Positioning

$39.99

see-details

buy-now

Toolkit Level 2

A very comprehensive, easy to use and one of a kind do-it-yourself toolkit comprised of absolutely every tool you need to develop a full brand positioning platform including a guide to identifying your key differentiation; tools, templates and formulas for crafting a highly distinct elevator pitch/positioning statement, key messages (attribute-based and customer-value-based), supporting proof points and customer value propositions. You will also receive guide to the 50-plus places where you can use your new messaging. In total, this complete toolkit includes:

  1. 10 Steps for Identifying your Key Differentiation (when compared to your main competition)
  2. 4 Steps for Developing a Differentiating Elevator Pitch / Positioning Statement
  3. Competitive Analysis Template
  4. Steps and Formulas for Developing Attribute-Based Key Messages
  5. Steps and Formulas for Developing Value-Based Key Messages
  6. Steps and Formulas for Developing Customer Value Propositions
  7. 50-Plus Ways/Places to Leverage your Messaging
  8. Steps for Developing Supporting Proof Points
  9. How to Effectively Weave Messages into Web Copy
  10. Trite Words to Avoid in your Messaging
  11. Marketing Evolution Model
  12. Examples of Customer Value Models to Help you Bring your Messaging to Life Visually
  13. Key Messages at a Glance Card Template for Sharing Messages with your Team/Staff
  14. Book – Differentiate or Diminish: The Art and Necessity of Brand Positioning

$59.99

see-details

buy-now

Comments are closed.