The Brand Positioning Jumpstart Toolkit
Bolster your brand and drive more sales with your own highly differentiating marketing positioning – an elevator speech, key messages, proof points and value propositions. You create them yourself using our simple to follow brand positioning strategies guides!
…for just $4.99.
Now ONLY $4.99. Limited time only.
EVERY business needs to stand out in order to generate revenue and build a client base. Without differentiation and the right marketing message and marketing positioning your organization looks just like every other – whether you are a tree trimmer or a multi-billion dollar organization. What you need is a powerful, distinguishing and highly succinct elevator speech, key messages and marketing positioning to use on your website, sales calls, marketing materials, emails, etc. to appeal to potential buyers, stand out from the competition and convert prospects to paying customers.
With the world’s first and only do-it-yourself brand positioning toolkit, you can create your own elevator speech, key messages, supporting proof points and customer value propositions in just a few hours – and for ONLY $4.99!
I regularly charge thousands for such services, but I’ve taken my knowledge, very successful strategy and extensive experience and converted it into a do-it-yourself system that you can use on your own. It’s easy and it works!!
With over 40 full-service brand positioning services under my belt and two brand positioning books to my name, I am literally giving this one-of-a-kind toolkit away at just $4.99. Really.
With these professional elevator pitch and marketing positioning strategy resources, you can:
1. Identify your competitive differentiation.
2. Craft powerful marketing positioning – elevator pitch, key messages, value propositions, etc.
3. Identify the best marketing positioning strategy for your business.
4. Learn over 50 ways to use your key messages to bolster sales!
5. Easily create marketing positioning wallet cards for you and your team.
No other set of marketing positioning and positioning strategies tools like these exist today!! Get full access to marketing positioning strategy, elevator pitch, value proposition and key message tools that are easy-to-use and offer step-by-step instruction.
- Elevator Speech Template
- 10 Steps to Identify your Key Differentiation
- Develop a Differentiating Elevator Pitch in 4 Steps
- Steps and Formulas for Developing Value-Based Key Messages
- Steps and Formulas for Developing Attribute-Based Key Messages
- Steps for Developing Effective Value Propositions
- What are Proof Points and How do they Work?
- How to Effectively Weave Marketing Positioning Messages into Web Copy
- Competitive Analysis Template
- 56 Places to Use your Key Messages (mind map)
- Marketing Positioning Wallet Card Templates
What others are saying:
“This Brand Positioning Forum you’ve created looks like a real killer of a resource! I’m going to post and promote it through my various channels. What you have put together is a well thought out and extremely comprehensive set of do-it-yourself tools, references and informational guidance.” (Read the full 1,000+ word review)
Dan Hoff, Vice President of Marketing and Managing Partner at Blinding Rain, LLC , Blinding Rain LLC
“This toolkit is extraordinary! It helped me successfully position my business in just a couple of days. My company now stands out from the competition much better than ever before! I would recommend this toolkit to anyone looking to build or strengthen their messaging.”
Leo Theriault, President, TuitionFocus
“This toolkit is amazing! It’s certainly worth much more than $4.99!!”
Independent Consultant, Marketing consulting company
“The Do-it-Yourself Toolkit is really easy to use and is as it is advertised. You can literally create your own positioning statement and key messages on your own, without professional assistance, in very short order! I couldn’t be happier!!”
CEO, Small law firm
“The toolkit helped us hone in on and then articulate what makes us special as a company! We now have a clear message that can beat the competition every time.”
CEO, Calamantine Systems
What this Marketing Positioning Toolkit can do for your Business
People spend thousands of dollars (sometimes upwards of $15,000-$20,000) to have a PR firm identify the ideal positioning strategy and marketing positioning for their business. This brand positioning strategies process should not cost that much. Plain and simple. Our highly successful brand positioning strategies toolkit is based on similar practices that have very effectively repositioned countless small businesses, spanning all industries. It goes without saying that some people are better “writers” than others and a big PR firm or even a smaller marketing consultant can develop powerful messaging. So can you, however. Maybe not quite as good but certainly good enough.
This do-it-yourself marketing positioning strategy toolkit walks you step by step through the process of identifying your business’s uniquess by performing a comprehensive competitive analysis. Step-by-step instructions then tell you how to craft a succinct and highly targeted and value-based 35-word brand positioning statement (aka elevator pitch). You will then learn how to develop supporting key messages that substantiate the claims made in the brand positioning statement. These important, hard-hitting statements will focus on your key differentiators, your key target audiences, your primary products/services, etc. Once you have this messaging platform completed (brand positioning statement and key messages), we then show you how to come up with proof points and value propositions to validate and support the brand positioning statement and each key message. The result is a comprehensive, business-value-based, marketing positioning platform that you can use to develop any and all sales and marketing materials, tools, etc. This can include your website content, brochures, sales presentations, RFPs, articles, press releases, sales sheets, tradeshow booth messaging and more!
Don’t waste another day down in the competitive battleground when you can soar high above in clear distinction.
Strong Brand Positioning is Invaluable to your Business
With the brand positioning statement, key messages, proof points and customer value propositions you will create using this marketing positioning toolkit, you will have in your hand a highly differentiating set of marketing positioning messages you can use to finally stand out from your competitors. In doing so, you can:
1. Gain a competitive advantage over your competition
2. Better distinguish yourself within your target market(s)
3. Build a stronger brand and better communicate your organization’s marketing positioning
4. Increase market awareness
5. Increase sales revenue
6. Win more business!
There is no doubt that this marketing positioning toolkit can and will breathe new life into your business, your brand and your profits.
At only $4.99 it is something you cannot afford to miss out on!
One of the easiest “hard jobs” you can do for yourself
By Dan Hoff
Whether you are new or a long-time established business or the one person totally responsible for marketing, at some point the cold, hard reality hits you. The realization comes to you that simply creating the best, most useful and valuable product or providing the absolute most needed service or even the most brilliant business model just isn’t enough.
The toughest part for most businesses today, big and small, is getting noticed, not coming up with an idea for a business. Let’s face it, no matter what business you are in it is crowded, noisy. It is tough to let your target customers know who you are, what you do and why they need you, your service or your product.
You created a great product, or provide the best service in the world and no one is calling. Now it is a mission critical necessity for you to not just survive, but to build your business and to begin to prosper. Remember, if you don’t, your competitors will . . .
After all, if your prospects, customers and clients can’t see any difference between you and everyone else out there with similar services or products, then why would they consider you? Or for that matter, why would they even notice you?
Tough questions to ask yourself, aren’t’ they. But they are necessary if you want to survive and even go so far as to prosper. In face you not only need to ask the questions, you need the answers to these questions.
These are business critical brand positioning questions. But if you’re a small/medium business or small practice marketing company and simply do not have the expertise and resources to get in front of the whole concept of “branding”, what can you do?
For me the answer came a few weeks back when I noticed a “free” eBook Differentiate or Diminish being offered by Kevin B. Levi, a name familiar to me.*[see footnote] I subscribed to his link, and downloaded the book, thinking that for free it probably would be little more than a superficial outline.
But what I received turned out to be a single great resource that every small/medium business must have. With over 80-plus pages of brand positioning insight and instruction it took a complex subject, broke it down expertly and then explained in a clear and concise way the “what”, “why” and “how” of what he refers to as The Art and Necessity of Business Positioning.
I was intrigued. He had managed, in a very concise form, to arm me with all the basics of differentiation – one of the more complex and difficult to master principles of marketing. But that was just the beginning.
Branding and Positioning strategy is a fairly specialized niche of the “art and science” that is marketing.
It seems that Kevin has come up with a clever idea based on the premise that small business – and marketing people too – could use an in depth, comprehensive and affordable do-it-yourself resource kit for this. What he has put together is a well thought out and extremely comprehensive set of do-it-yourself tools, references and informational guidance he calls his Brand Positioning Toolkit.
This do-it-yourself marketing positioning toolkit walks you step by step through the process of identifying your business’s uniqueness by performing a comprehensive competitive analysis. It includes step-by-step instructions that guide you through the process of crafting your succinct, highly targeted and value-based 35-word brand positioning statement or what is more commonly called an elevator pitch.
As you progress through theis brand positioning strategies toolkit, you will then learn how to develop supporting key messages that substantiate the claims made in the brand positioning statement. These all-important, hard-hitting statements will focus on your key differentiators, your key target audiences, your primary products/services.
Once you have this messaging platform and your positioning strategy completed – including your brand positioning statement and key messages – the toolkit then guides you along and shows you how to come up with proof points and value propositions to validate and support the brand positioning statement and each key message.
The result is a comprehensive, business-value-based, brand positioning platform that you can use to develop any and all sales and marketing materials, tools and collateral. These easy to use tools work and can help you craft new brand positioning for your organization in a single day, without any prior brand positioning or key message development experience or expensive “professional” consultants.
So whether you are a new business, a small operation, a large company, are new to marketing and need to know how to brand your products or a seasoned professional looking for that go-to reference package, this is a “must have” reference toolkit for you.
* A Little Bit about Kevin Levi
I first became aware of Kevin in 2007 when he published his piece on SmallBusinessBranding.com entitled Branding on a Shoestring Budget. I was an early subscriber to what was then a groundbreaking marketing resource. It was full of cutting edge, new tech marketing knowledge and resources all formatted in short, simple and quick-read pieces.
What originally caught my attention was Kevin’s ability to take highly complex branding and positioning principles and translate them into short, simple and easy to follow narratives that even I could understand and relate to. He simply had the knack for giving valuable knowledge a real world connection.
Kevin is the primary architect behind the Brand Positioning Do-it-Yourself Toolkit!, and is a living, breathing example of his handiwork. He has successfully used these strategies himself for years to re-position over 40 companies around the world in a broad range of industries.
With over 17 years of experience currently Kevin helps companies of all sizes hone their messages and develop differentiating company positioning strategies and content. He is someone whom I consider to be a consummate corporate branding specialist. He has recently authored two company positioning books, “Differentiate or Diminish: The Art and Necessity of Business Positioning,” and “Selling Your Distinction: Utilizing Differentiation to Drive Your Business.”
This review of the marketing positioning toolkit (positioning strategies in marketing) was written by Dan Hoff, former VP of Marketing and Managing Partner for Blinding Rain, LLC a boutique mobile app developer based in Seattle, Washington. Dan has over 20 years of software and technology marketing experience and a knack for discovering the best path to market for new and innovative products. Check out Dan’s blog.